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Tag Archives: Marketing
Dipping my toe back in …….
During most of the Covid 19 lockdown in the UK I couldn’t travel the 8 miles to my studio. I did bring wool home, but I haven’t made much felt recently. Early on in lockdown I decided, while the weather … Continue reading
Posted in Fairs and Shows, felt art, Guest Writer, Wet Felting
Tagged guest post, Marketing
21 Comments
Pandagirl’s Year in Review
I know I’m late to the party, but I’ve been traveling and have several family affairs looming that need my attention. I started out in 2014 as a forum member and then in March I was a Global Moderator! This … Continue reading
Posted in Year End Round Up
Tagged 3 D, 3 D stitched bowl, Batts, Beading, book covers, business cards, challenges, cobweb, drum carder, dyeing, experiments, fairs, farms, felting classes, Fiona Duthie, framing, Free motion stitching, handbags, indigo, Marketing, mills, needle felting, pods, techniques, vessels, wet felting, wool, Year in review
25 Comments
What Does Your Calling Card Look Like?
In a few weeks, Cathy (Luvswool) and I are going to attend the Midwest Fiber Fair in Grayslake, IL. I started thinking about what a great opportunity it might be to introduce some people to the Felting and Fiber Forum/Studio. … Continue reading
Posted in Marketing
Tagged business cards, embellishments, fiber, fibre, Marketing, silk, wet felting
29 Comments
The Results are in…
In an effort to evaluate our marketing plan and see if we were meeting our Felt and Fiber Forum Members needs, we conducted a member and guest survey May 20 though 27. Overall, the results were good in terms of … Continue reading
Posted in Marketing
Tagged advertising, blog, crochet, evaluating marketing plan, felting, fiber, fibre, knitting, Marketing, members, needle felting, survey, wet felting
16 Comments
Evaluate Your Marketing Plan
In our last marketing blog, I used the Felt and Fiber Studio Forum as an example for determining marketing goals towards developing a marketing plan. We discovered the who, what, why, where, how, and when for the plan creating a … Continue reading
Posted in Marketing
Tagged art, feedback, felt, fiber, goals, Marketing, marketing plan, membership, participation, survey
16 Comments
Ready, set… plan!
Have you thought about what your goal is for your business? To help you incorporate the marketing concepts we’ve previously discussed into a marketing strategy to understand your goal, I am going to use the Felt and Fiber Studio Forum … Continue reading
Posted in Marketing
Tagged Business, community, Company Personality, Customers, dyeing, felt, fiber, Fiber arts, fibres, Forum benefits, goals, Marketing, Placement, Plan, Positioning, PR, Price, Product, Promotion, Publicity, Strategies
15 Comments
Communicating with Customers
In my last marketing post, I asked “what makes you a loyal customer?” The reason I asked is that it helps you get into the customer mindset when you can understand what your own buying habits are and why. I … Continue reading
Identifying Customer Problems and Product Benefits
In my previous marketing post, I asked, “Who Are Your customers?” We had a nice discussion on the forum about customers and how some of the members found their markets. Some of the members who are selling products that responded … Continue reading
Posted in Uncategorized
Tagged Buyers, Customer Benefits, Customer Profile, Customers, felting, Handmade Gifts, Marketing, Problem Solving, Sellers, Word of Mouth
19 Comments
What is Marketing?
Every artist who wants to sell their work needs to understand what marketing is and isn’t. Judging from the questions I’ve received, it is a total mystery to most people. I hope to be able to dispel some myths and … Continue reading
Posted in Marketing
Tagged Artist, Communication, creativity, Customer Support, Customers, Distribution, felt, fiber, Marketing, Placement, Positioning, PR, Product, Promotion, Publicity, Research, sales, Sales Strategy, Selling, Social Media
22 Comments
Fiber — An Adventure in Textures
Hi, I’m Marilyn. I’ve recently accepted the invitation to be the fourth moderator of the Felt and Fiber Forum to replace Karen who left last year. As long as I can remember, I’ve been fascinated with textures—the grooved trunk of … Continue reading
