Tag Archives: Marketing

Pandagirl’s Year in Review

I know I’m late to the party, but I’ve been traveling and have several family affairs looming that need my attention. I started out in 2014 as a forum member and then in March I was a Global Moderator!  This … Continue reading

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What Does Your Calling Card Look Like?

In a few weeks, Cathy (Luvswool) and I are going to attend the Midwest Fiber Fair in Grayslake, IL.  I started thinking about what a great opportunity it might be to introduce some people to the Felting and Fiber Forum/Studio.  … Continue reading

Posted in Marketing | Tagged , , , , , , | 29 Comments

The Results are in…

In an effort to evaluate our marketing plan and see if we were meeting our Felt and Fiber Forum Members needs, we conducted a member and guest survey May 20 though 27. Overall, the results were good in terms of … Continue reading

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Evaluate Your Marketing Plan

In our last marketing blog, I used the Felt and Fiber Studio Forum as an example for determining marketing goals towards developing a marketing plan.  We discovered the who, what, why, where, how, and when for the plan creating a … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 16 Comments

Ready, set… plan!

Have you thought about what your goal is for your business?  To help you incorporate the marketing concepts we’ve previously discussed into a marketing strategy to understand your goal, I am going to use the Felt and Fiber Studio Forum … Continue reading

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Communicating with Customers

In my last marketing post, I asked “what makes you a loyal customer?”  The reason I asked is that it helps you get into the customer mindset when you can understand what your own buying habits are and why. I … Continue reading

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Identifying Customer Problems and Product Benefits

In my previous marketing post, I asked, “Who Are Your customers?”  We had a nice discussion on the forum about customers and how some of the members found their markets.  Some of the members who are selling products that responded … Continue reading

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