A Real Life Example of Product Presentation
Amanda from FeltFinland has graciously offered to do a guest post for Marketplace Mondays. Take a look at her website to see some of her delightful creations that will really put a smile on your face. So here’s Amanda.
You have worked hard to make some great felted works of art. You have an opportunity to sell them. What you need are those extra little touches that will catch the eye of the buyer and also encourage them to return and buy again another day. Product presentation is a key part of selling. No matter how stunning your creations, if they are haphazardly piled on a table, not many people will give them a second glance. I have developed and learned a few ideas over the last 3 years of selling at craft fairs which I am happy to share with you.
Make use of all the space on your table without overcrowding.
Don’t forget you can add height – a small set of shelves, an upturned box, branches, logs are a few things I have used. I have always liked wood and wool together.
Choose an appropriate coloured cover (sheets and old curtains are cheap options) for your table, one that won’t detract from your work. Make sure it is big enough to fall down and cover the front open side of the table. This allows you to store your boxes and bags under the table without the world seeing them! One of the photos shows how not to do it – pink cover which is too short – all the tables were set up the same by the folks organising the fair!
I also like to use baskets and basket weave trays of various shapes and sizes to display my products – this also helps to keep things together and prevents products getting all muddled.
Pricing – personally I like to individually price my items, using free-standing labels on the table top next to the items or small price tags stuck on pins then stuck in the relevant item. I do not like to put sticky labels directly onto the felt.
If you do not want to show your prices, have the costs of each item readily available (in your head!) for when a customer asks. Print prices on stout card from your computer using a clear bold font – these can easily be reused too.
Add your own personal touch – I give names to a lot of my creatures such as Aliens, Owls etc. I print them onto good quality card from my computer and these go home with their owner. Don’t forget to add to the label your company name, website etc.
Pop one of your business cards into the bag the sold item is going home in.
Cellophane bags work really well with small felted items and can be sealed with customised stickers. Bags are available in different sizes and cellophane wrap can also be used. Paper bags have their place but will hide your creation! Plastic bags have their use if it is pouring with rain to keep your sales dry on their way home!
I hope these few pointers will help. I found it useful attending craft fairs as a buyer and seeing how other people presented and packaged things. It gave me some great ideas but also showed me what not to do!
Guest poster: Amanda Heikkinen
3 thoughts on “A Real Life Example of Product Presentation”
Some really good pointers within this post. The way you have presented your table in the first photo is wonderful. The shelf unit in one corner gives good height and your items can be clearly seen. Using the space behind the table gives depth. It’s the sort of table I would be drawn to instantly!
Lots of good advice, Amanda, thanks for the info 🙂
Great advice Amanda.