Once you’ve gotten your products and product lines developed, it’s time to start selling. So how can you present your products to distinguish yourself from others? Product presentation is an important factor and allows you to control the image you are presenting. If your approach is inconsistent or you use shoddy looking printed materials, a buyer may question the quality of your product. You need to develop the whole package that shares the vision of your work with high quality printed materials and a consistent image that tells a story.
The presentation of your products is an art in itself and is critical to success. Taking the time and effort to develop your product presentation will be well worth it. You should always present your work and yourself as a professional business person and having a consistent presentation package is a key factor.
When considering how to present your work there are several factors you should consider. Does your product need further packaging? How will you display your work to the best advantage? Do you have hang tags and what information should be included with a hang tag? Do you have a logo and a tag line? Do you use this logo consistently? Do you have business stationary and business cards? Do you have a care label and what information should that include? What kind of photos do you have of your products? Are the photos of professional quality?
Over the next several posts, I will be discussing each of these factors in more depth. I’d love to hear what you’re doing with product presentation. If you have worked out all the answers to the questions above, I’d love to have you share with us your presentation package. I’d love to highlight what you’ve been doing, so just leave a comment so I can get back with you so you can be featured in one of these articles.