Evaluate Your Marketing Plan
In our last marketing blog, I used the Felt and Fiber Studio Forum as an example for determining marketing goals towards developing a marketing plan. We discovered the who, what, why, where, how, and when for the plan creating a road map for our plan.
Now it is time to evaluate our plan and see if it meets our needs in terms of our goals. However, before we do that we need to take a look at what is working and what is not.
If your business is humming along just fine, you may wonder if this is really necessary. There is no one right answer. If you are satisfied with how much you’re selling and the way you are marketing and selling, it’s probably not necessary. But what if you want to expand your market? Make more money? Diversify your offerings?
If you were running a restaurant and sales were down, customer complaints up, low tips for staff and few return customers, you’d have a good idea something wasn’t working.
However, in the internet world of marketing for arts and crafts, you don’t have the luxury of easy or obvious measurements of what is working. At a craft or art fair, you can see your competition, compare pricing and quality first hand. It’s easier to see how your products differ on the spot and ask customers what they think.
In our Marketing Strategy for the Felt and Fiber Studio Forum the Driving Action for the goals of the Forum is participation. So, in order to determine how we are doing since we can’t meet face to face, we are asking our members (and blog subscribers) to take a simple ten question Membership Survey so we can evaluate our plan.
What do we want to know? We want to make sure we are serving the needs of our online community in a friendly, giving and nonjudgmental way.
Please use this link:
There will also be a link on the Forum under the Business section. Please only fill out one survey. We will not collect any personal information.
I realize some of the people that read the blog, may not be Forum members. So, if you would like to take the survey, please answer the questions applicable and put in the comment section of question number 8 that you are are a blog subscriber. If you read the blog on a reader, please mention that in the same section.
The survey will be available for a week. I will publish the results after I have collected and analyzed the data.
Please feel free to leave any comments here or on the forum. We’re always interested to know how we are doing and what more we can do to help you.
Thank you for taking a few minutes of your time to participate!
16 thoughts on “Evaluate Your Marketing Plan”
Love the dobermann !
You’ve highlighted a problem with internet selling – it is difficult to compare how you’re doing with similar businesses.
Thanks Lyn! Yes, the Internet’s cyber nature changes all the traditional approaches.
Thanks for doing this Marilyn!
You’re welcome Ruth!
Thanks for doing this, Marilyn 🙂
And please be honest when filling out the survey, being nice won’t help us improve if it is needed 🙂
I hope so, too, Zed! It only takes a few minutes.
Thanks Marilyn. I can’t wait to see what people have to say.
Me, too, Ann!
Hoping we get a lot of folks to participate so that the results will be meaningful. I found the survey very quick and easy to complete.
Thanks Cathy, I hope so, too,
I’ve just answered the survey, I hope it helped 🙂
I would say, as far as selling (online or otherwise) the hardest part is to know how to keep the business fresh. I may be selling a lot of those orange wool scarves, but what happens when Summer arrives and orange is no longer fashionable? It’s this constant need to research and look for what customers might find interesting that I struggle with the most… All of that, and staying original! Oh my…
Thanks Leonor! Yes, marketing is dynamic — ever changing with the trends. However, not everything changes. For example, your miniatures are probably your core business and will remain stable. But as you mentioned, certain things like scarves will change with the season and the trends. You always have to be aware of what the stores and other artists are selling/doing, what the latest colors are, but not lose your uniqueness in what you do and how you market it. I wish there were an easy answer, but… Keep doing what you’re doing as long as it’s working for you.
That’s the best advise, Marilyn – to do what one loves best 🙂
I’m really enjoying the theme/design of your website. Do you ever run into any internet
browser compatibility issues? A few of my blog visitors have complained about my
site not working correctly in Explorer but looks great in Safari.
Do you have any solutions to help fix this problem?
Thanks for your comment. I view the blog in both formats and have no issues, nor have we had complaints. Perhaps check your blog settings. Good luck!