Category Archives: Marketing

Busy Making Felting Kits

I have not done much felting lately. Instead I have been working on a Nuno Felt Bracelet Kit. Sounds simple enough. I wrote up the instructions over a few days, going back over everything and adding in more and more detail, … Continue reading

Posted in Design, Marketing, Nuno Felting, organising, Tutorials, Uncategorized, Wool | Tagged , , , | 17 Comments

What Does Your Calling Card Look Like?

In a few weeks, Cathy (Luvswool) and I are going to attend the Midwest Fiber Fair in Grayslake, IL.  I started thinking about what a great opportunity it might be to introduce some people to the Felting and Fiber Forum/Studio.  … Continue reading

Posted in Marketing | Tagged , , , , , , | 29 Comments

The Results are in…

In an effort to evaluate our marketing plan and see if we were meeting our Felt and Fiber Forum Members needs, we conducted a member and guest survey May 20 though 27. Overall, the results were good in terms of … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , | 16 Comments

Evaluate Your Marketing Plan

In our last marketing blog, I used the Felt and Fiber Studio Forum as an example for determining marketing goals towards developing a marketing plan.  We discovered the who, what, why, where, how, and when for the plan creating a … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 16 Comments

Ready, set… plan!

Have you thought about what your goal is for your business?  To help you incorporate the marketing concepts we’ve previously discussed into a marketing strategy to understand your goal, I am going to use the Felt and Fiber Studio Forum … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 15 Comments

Communicating with Customers

In my last marketing post, I asked “what makes you a loyal customer?”  The reason I asked is that it helps you get into the customer mindset when you can understand what your own buying habits are and why. I … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | 18 Comments

What is Marketing?

Every artist who wants to sell their work needs to understand what marketing is and isn’t.  Judging from the questions I’ve received, it is a total mystery to most people.  I hope to be able to dispel some myths and … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 22 Comments