I’m sure there are more than 10 ways you can improve your booth display but these are some major issues that you should address when displaying your products. You will be amazed at the difference a little change in your display will have on increasing your sales. It is worth your time and effort to create the most eye-catching and welcoming booth to attract more customers to take a closer look at your work.
- Neatness – Make sure that everything is neat and tidy. You should have table coverings that reach all the way to the ground so that you can use the space under the tables for storage. Make sure all boxes, gear and anything that isn’t a display or your product is hidden from sight.
- Warm and Welcoming – Your booth should be welcoming to your customers. Try to avoid the “cave” appearance. Do you have room to add any cozy touches such as a floor lamp? You should also have some type of flooring, even if it is an indoor show. For someone who has been on their feet for a while, it is nice to have something soft and cushy underfoot. For outdoors, you might try the interlocking foam squares and for indoors perhaps a piece of remnant carpet or carpet squares.
- Full Displays – The displays in your booth should be full but not overcrowded. Avoid cramming pieces in but you also don’t want only one or two pieces alone. Bring enough product to refill your displays immediately after making sales. If you run out of something, then remove that display or shelf entirely or fill the lower displays with silk flowers or driftwood so the displays don’t appear empty.
- Group Products – Have enough of each type of product that you carry so that you can group them together. If you have a choice of colors, make sure that the group of products shows these color choices. Grouping products also helps with your signage so that if a product needs explanation, then one sign can be placed by that group.
- Match Displays to Products – Everyone has different products and so no one type of display will work for all. The display should show the product to its best advantage. Does it need light shining on it? Should the item be propped up? Does the product need to be filled with paper to give it shape? The key to the right display is visibility. If it can’t be seen right away, then the customer won’t see it. Can you display your work vertically? What type of display makes your work the most visible?
- Bring Products Forward – The less distance the customer has to travel to be able to touch your products, the better. If you are selling small items such as jewelry, perhaps all the display cases need to be at the front of the booth. Use shelves that are shallow and avoid deep cabinets. With deep shelves, the products towards the back will be less visible and in the shadows.
- Eye Level Displays – Put as many of your products at eye level as possible. Things on the floor/ground will be missed. Make it easy on the customer, so that they can see all of your beautiful work without having to work at it. Also use different levels in your displays to give interest.
- Branding Banner – Use a large banner in the back of your booth with your “brand” on it. Make sure it is easy to read from a distance and includes an eye-catching color or photo. The banner will help to draw customers from a distance. If you are selling small products, it would be wise to invest in posters with blown up photos of your work that can be seen from a distance.
- Improve Lighting – Color sells. If a customer can’t see the colors or details in your work, you will lose sales. Lighting is the key. Be creative with your lighting. There are many types of battery-powered lights these days. Perhaps your products would look good with under lighting. Use a piece of plexiglass with a battery-powered light underneath to add light to your displays.
- Tell the Customer What to Do – Use simple signs to let your products speak for themselves. Perhaps your sign will say “Felted merino scarves, the softest scarf you’ll ever feel”. Or it could be “Scented felt soaps – Smell me!” Get the customer to use some of their other senses besides sight. Encourage them to pick up the product and you will see more sales.
Once your made your improvements, continue to tweak your booth displays and designs. See what works and what doesn’t. Look at what other artists do that works. Can that be adapted in some manner to improve your displays?
I’d love to see some photos of your booth at a craft fair. If you have some, please feel free to add it to our Flickr group or start a post on the forum.