Becoming an in-person vendor again after 7 years

Becoming an in-person vendor again after 7 years

For those who read this blog but aren’t familiar with what I do, I sell fibre and hand dyed yarns under the brand Eleanor Shadow. For a while, I was happy simply doing my thing of selling online only, until I moved to Edinburgh and started receiving emails via my site from people asking to come to my shop and buy in person.

I can’t allow customers to come into my studio for contractual and insurance reasons and so had to turn people down, which made me really sad. I hate disappointing fellow fibre lovers! This turned out to be a great thing because it lit a fire in me to start vending again in person. Enter Tangled Galashiels, a new fibre festival that two lovely ladies named Naomi and Samira decided to create near the Scottish Borders.

I had been to Tangled last year for their debut and had a lovely time, accidentally buying two fleeces in the process. When I found out they were taking applications for this year, I decided to apply.

 

Instagram post by Tangled Galashiels where I am seen with three friends at the door, just having bought two fleeces and smiling broadly
From left to right: my friends Si, Liz, me and Lisa. Just look at our smiles!

 

Having not done any in-person vending in years, I was slightly apprehensive about the whole endeavour. My friend Liz was super supportive and offered to help me out in any way possible, which included the most important step in this whole thing: transportation. I can’t sell if I can’t get there with my wares, right?

Well, my application was unsuccessful! I was obviously sad, but also very relieved; this meant I wouldn’t have to do any prep and overthink things. I was off the hook for potentially feeling stressed for 6 months as I got ready for the occasion! Life went on.

Six weeks before the event, I receive an email from Samira – one of the vendors had to cancel, would I like to take their place? Panic. Mode. ON! What to do? If I was already convinced I’d be stressed having to get ready 6 months ahead of time, how would I feel with having only 6 weeks? They gave me a few days to decide, so obviously I agonised over it, asking my friends what they thought, asked Liz if the offer of help still stood, asked my husband if he was willing to put up with a frazzled wife and fibre in the flat everywhere (ok, more than usual)… Everyone was super supportive, so I had no excuse to say no.

After replying positively to Samira and questioning my sanity, I got to work. I ordered more yarn and fibre, planned my dyeing schedule and colourways, prepped my marketing and watched videos on festival vending for booth ideas. If this sounds like a well organised me, trust me, this was done with a lot of sighing, swearing and wanting to dig a hole and disappear.

After six weeks, I was ready! Things just slotted into place: the stuff I had just about fit Liz’s car, my husband was my trusty sidekick, my ideas for the booth worked out almost exactly as I had envisioned, and I still had time to do last-minute adjustments on the first day.

Eleanor Shadow vendor booth at Tangled Galashiels 2024. Leonor is standing in front of it, smiling, waiting for the festival to start

Luckily I didn’t have time to feel nervous, I just went into meeting-and-greeting mode, talked to people and was grateful when they bought something from me. Some of the things I thought would fly off the shelves weren’t too popular, and some I didn’t think would garner much attention sold out!

Most of all though, I was so happy to hear people say nice things about my fibre. Being a one-woman band hidden in my studio means I don’t often get feedback on my work, so having fibre-loving strangers telling me they loved my sense of colour or my yarn bases was just soul-lifting.

The event was only two days, perfect for me to get my feet wet and not get too overstimulated. By the end I was exhausted but oh so happy! I loved the whole experience and couldn’t have asked for lovelier people to have met, talked, or sold to.

Now I’m looking into refresher driving lessons (I’ve never driven in the UK and am unaccustomed to driving on the left) and car rentals. I might just start applying left, right and centre to all the fibre festivals!

Tell me all about your experience at yarn festivals, be it as a vendor or buyer – I’d love to hear it! Thanks for reading.

17 thoughts on “Becoming an in-person vendor again after 7 years

  1. Your booth looks great – and so do you in that lovely jumper and winning smile!

    It’s always the way with the unpredictability of sales – as you say things you didn’t think would sell flew off the shelf and vice versa.

    It’s amazing that you got everything ready with just a few weeks notice – perhaps a short deadline works for you? 🙂

    1. Thanks, Lyn! I found a few jumper twins that day and we always claimed the other had a great taste in knitting patterns 😂

      The short deadline definitely works for me because it doesn’t allow my neurospicy brain to overthink things, but oh my, my stress levels did go on overdrive! I’m thinking this will improve once I have a few more events in my belt, so to speak 😉

  2. Fantastic Booth and stock, fantastic outfit, and your wonderful smile must have help draw in your customers.
    Your post has made me think that a local Fibre Festival of the sort you attended would be a very good idea. There are some in Counties further away from Dorset which are farm based, but nothing near here now which is in a community centre type building. If The Exchange likes the idea, I hope I may pick your brains about your experience at Galashiels.

    1. Thanks, Ann! We were all pretty much a friendly bunch so I’m sure customers could feel our excitement and happiness at having them there 🙂

      Happy to have my brain picked! Fingers crossed The Exchange goes for it 😉

  3. What a wonderful booth and it sounds like the six week instead of six month deadline was better for you. If you start doing more in person events, you will get the hang of it quickly. I know that you stay organized ;), so keep up the good work. Your yarns and fiber look delicious.

    I know all about selling things and how the things I think (and like) will sell fast, often don’t. And the “hideous”, that will never sell things, fly out the door. It’s good that everyone appreciates different things.

    1. Thanks, Ruth! Six weeks probably ended up being good for me, but my nervous system probably disagreed 😀

      In my case I was really surprised that so many people flocked to neon colours because the previous year everyone and their aunt was dyeing neons – this year I dyed some just to be on the safe side and not a lot of dyers had the same things!
      Definitely good that we’re not all after the same yarns, but it really surprised me…

  4. You have a great looking booth. I am glad you enjoyed yourself and did well. What sells is always a surprise.
    A sign would be a good thing to add. We did a long narrow one with our info at on end so we could drape it over the table and have our name hanging down the front. Be picky about the shows and if at all possible check them out first before applying.

    1. Thanks, Ann! It was a lot of (stressful) fun 😀

      I do have a sign, it’s on top of the booth! Likely hard to spot in the photo. I opted to not have it over the table because when the booth fills up with people you can’t see it 🙂

      I’m going to ask my fellow dyers what they think of the fairs, and start with more local ones. I’m pretty sure I don’t want to apply to any huge ones, I want to start small!

  5. What a lovely story about getting back into selling at a festival. How do you know how much yarn to buy? How do you decide what colours to dye, or do you know this from pre orders? Exciting.

    1. Thanks, Marie!

      Ah, the million-dollar question 🙂 I guess it comes with experience, but it can vary immensely from fair to fair (and even depending on the year!) I ordered extra fibre and yarn so I could keep dyeing new things after Tangled.

      As for deciding what to dye, it will depend on your target-market and what’s trendy at the time. Like I said in the post, some of the items I put up because they made me happy, not expecting them to sell – they sold out. Some of the items I thought would be super popular just weren’t… Ah well 🙂

  6. Beautiful looking stall Leonor and wonderful to hear you had a great time at the show! Here’s to many more now you’re back on the circuit!

  7. Oh Leonor….well done you. The stall looks fab (as do you) and you cracked it with only 6 weeks to prep. So glad you had the all round support.
    When was it on?

    Driving….just go for it!

    Can’t wait to see all your colourful yarns in person again….!!!
    Xx

    1. Thanks, Antje! I’m still a bit dazed at how lovely it was, and yet went by so quickly…

      Tangled Galashiels took place on the 31st May and 1st June (Friday and Saturday) 🙂

      Yes, come visit! xx

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