Tag Archives: Customers

Ready, set… plan!

Have you thought about what your goal is for your business?  To help you incorporate the marketing concepts we’ve previously discussed into a marketing strategy to understand your goal, I am going to use the Felt and Fiber Studio Forum … Continue reading

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Identifying Customer Problems and Product Benefits

In my previous marketing post, I asked, “Who Are Your customers?”  We had a nice discussion on the forum about customers and how some of the members found their markets.  Some of the members who are selling products that responded … Continue reading

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What is Marketing?

Every artist who wants to sell their work needs to understand what marketing is and isn’t.  Judging from the questions I’ve received, it is a total mystery to most people.  I hope to be able to dispel some myths and … Continue reading

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